DESIGN HISTORY BIO
DEVON GRIFFITH:
Dynamic and accomplished creative executive with proven success in driving positive revenue growth through design leadership, strong business acumen and highly effective team motivator with a history of commercial success in men’s fashion design.
Possesses unique talent to build brands with focus on clear creative vision from concept to completion.
Have vast experience in managing a complex organization that included multiple functions like: display, marketing, graphic design, pattern making, photo stylist, photography and web design.
Exposed in many different angles of visual design, which inspired a self proclaimed title of being a “Visualist”, developing a quick eye for details and aesthetics. Bringing a burst of freshness and vision whether to an already existing brand building design team in place or pioneering a new one.
Spent most of this dynamic career traveling East Asia and India working closely with bulk production and sample making which involved intense negotiation of price based on the fabric, styling and fit keeping the integrity of original design concept.
As a Fabric expert and certified tailor, brings to the table a richness of knowledge and precision needed for incisive decision making according to design intent.
“A pragmatic Thinker” with proven ability at all levels of decision making across-functionally in a matrix environment where speed is crucial.
Expertise in a broad range of men’s, boys, young men, women fashion apparel product and manufacturing, with established skills in building categories: yarn dye/printed woven, cut/sewn knits, and sweater knits. Collection artistry in woven twill/none twill bottoms, denim tops and bottoms, casual knits, woven/none woven outwear and printed knits/woven.
Skilled in the craft of analyzing market design trend and reinterpret into high volume lifestyle branded products embracing various retail cultures.
Expert merchandiser managing the design process for a given season, building a strong and balanced assortment that includes “core” items along with “fashion” items enhancing seasonal product categories that fulfill short and long term business objectives.
Steward manager and motivational delegator with ardent vision that believe we only get what we put in. I believe it first starts with a vision and tireless work ethic to bring dreams and goals alive.
Founder:
Devon Griffith New York (dated 2002): a soft tailoring collection key doors Barney’s New York and Saks Fifth Avenue with many praise from Daily News Record,
Massive Revolution (dated 2009): a heritage streetwear brand key doors Macy’s and Bloomingdale,
Mezzanine Clothing Company (dated 2011): a luxury high end men’s haberdashery denim brand key doors Barney’s New York, Nordstrom, Neiman Marcus and Atrium N.Y.C.
Held Design Post At:
Chaps Ralph Lauren
Robert Stock
Perry Ellis / Perry Ellis America
Massive Revolution (Founder)
Phat Farm
U.S. Polo Association
Colors By Alexander Julian
Calvin Klein
Beverly Hill Polo Club
Mezzanine Clothing Company (Founder)
Devon Griffith New York (Founder)
Areas Of Experience:
Menswear /Womenswear Product Design/Development (Sportswear & Active)
Graphic Design
Product Packaging
Visual Artist & Design, UXUI
Marketing/Branding Collateral
Stylist, Men & Women
Garment Pattern Making And Tailoring
Apparel Merchandising